This article is specially directed to small businesses or young entrepreneurs who feel that they are TOO SMALL to want or NEED a website.
There are also those who have been in a trade for decades and have built their empire over time. They started when the internet didn’t exist, so they feel they can continue the same way. This article is for anyone, big or small business or entrepreneur.
In an era of the world wide web, a customer first looks online to search for what they want. And if you are not present online then you are loosing out. There are many benefits of having a website whether you’re just starting out or have been around for years. Let’s have a look at some f those in this article.
Why your business needs a website
Let’s clear the first misconception – ‘a website costs too much’. This in fact is so wrong. The cost of a website varies from the provider, to designer to what exactly you are doing with it. But if you compare it to the cost of regular marketing, newspaper ads and flyers, having a website is way cheaper! And, it’s a one time cost.
A website is a great way to display your products and promote your services. Its all there, all in one place and can be easily updated as you go along. There’s no excess printing, no wastage of paper and cost of distribution. It is also easy for a client to refer to it vs brochure etc which can be misplaced.
A website not only allows you to look professional, it also increases customer confidence in you. You can display testimonials, achievements and awards and also showcase what sets you apart from your competitor. Whether you sell tangible products or professional services, you can get real time reviews from your viewers and that can help you to do target marketing.
Your website is a great tool to keep your customers and prospective clients informed about your company. Not only can you tell your story but also update a new product or latest achievements. It’s a good way to keep them engaged and remind them that you exist.
With things like FAQs on your website, you can potentially provide a 24/7 customer service. This obviously varies from companies and services, but it’s a great way to eliminate admin work and answering query mails.
Point of contact
As opposed to a flyer or a business card, a previous or new customer can look you up online with a touch of a button on their phone or computer and make a call, check store / office timings and find your location if they need to visit you.
Alternatively, a website is also a perfect way to get reviews and real time feedback from your clients by use of feedback forms, social media and emails. This not only eliminates trial and error, but also allows you to improvise and direct your business to the demand of the customer. Check out Bucks Star Beer that has product ratings, allowing real time reviews.
The fact that you are available online makes you ‘searchable’ in search engines, hence giving you a better reach from clients across the globe. SEO (Search engine Optimisation) the life out of your website and you’ll be the first listing on Google!
All of the above points lead to one thing – you showcase your USP over your competitor. You show your target audience why you are better than that other company.
These days, before someone calls or meets you they go online to see your website. Clients make their decision based on the standard of your website. An interactive, engaging and interesting website can fade the line between a small and large company and make customers believe in you. In the end, the sooner you get out there, the better!!
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