If you’ve taken a plunge into the F’n’B industry, chances are you are passionate about food. And good for you because the one thing we’ve learnt is that the restaurant business will never die or become old. It might change with times but it will NEVER die.
So you’ve got yourself a killer location and the chef’s ready to chop… your staff is being hand picked while the fresh veggies roll in. You’re getting ready to whip up some serious culinary goodness. But aren’t you forgetting something? Bringing in the customers!!!
Sure your friends and family will come and the local neighbourhood will finally find you but will that sustain your business? How do you ensure that the launch of your restaurant is seen and heard and creates a buzz in town so that all you have to do is stand at the door and welcome your guests with a big smile?
Starting your business on a solid foundation will sustain your business for longer, instead of you having to roll our 50% OFF discount coupons every now and then to lure people into your restaurant and devalue your brand.
Create a Brand not just a sign board!
Get a photoshoot done!
Get yourself a responsive website:
Online ordering / reservation system
Find your niche:
Create a social presence