In our last post on How to promote your restaurant we talked about some basic ways to promote your restaurant to ensure your visibility. These methods are a great tool to launch your restaurant and create the first market buzz, however they can soon become stagnant as the months go by. You run out of things to talk about and it reaches a point where you start to repeat yourself and lack the juice in the promotional material.
It is at this point that you need to think beyond the traditional promotional techniques and give your customers something new and exciting that keeps them engaged on an on going basis.
Show your staff
Share positive press
Have an easy to browse – Response Online Menu
Partner with delivery services
Offer Coupons and Discounts
Monitor your social media presence