We’ve dedicated this month to help all sorts of businesses promote their services during Christmas. Last week we showed you how to run christmas promotion in your restaurant and this week we’re focusing on Salons. With all the Festivities, Parties and Photographs it’s only natural to want to look your best and salons are the obvious choice and while some business will be choc-o-bloc, others will be peeping out of the window, waiting for their next customer to arrive.
So here are some ways that you can promote your Salon business for Christmas time:
The most easiest and cheapest way to promote your christmas offers and opening hours is to have it printed on your receipt. It’s a simple addition to your existing software which you can start doing two months in advance to maximise your promotion and its a lot more effective that you’d think.
With long working hours and Christmas shopping to cover, it’s good to be able to pop into a salon and get that pedicure. Offer your clients longer opening hours which allows them more flexibility in the busy season. Make sure to let your customers know by adding the new hours to your answering machine, your printed receipts and also your shop front way ahead of time.
Replacing your regular posters and tent cards with Christmas promotions can draw attention to those services which are good but have not been popular. Because it’s done under a “christmas promotion” banner with a festive vibe, the customer is more likely to buy that service. Be sure to have great visuals that tempt the client to want that service.
You can send these offers out to your database by way of flyers or newsletters to ensure maximum visibility. And don’t forget that social media is your best friend !!
A lot of salons sell hair and beauty products along with their services. Some of these products are not available at the drugstore. While you might already have them displayed in salon for sale, tagging them with a catchy graphic like “stocking fillers” or “christmas must haves” grabs attention and makes for a good impulsive buy, specially the travel size bottles. And they truly do make good stocking fillers so why not maximise your sale by giving your customers the idea.
Add some christmas cheer:
Replace your usual coffee with a pumpkin latte or a cookie with a mince pie. Change up the music to something more festive and maybe add some lighting that stays on for longer than usual. Dress up red for a change or bling things out in the salon. Its the smallest things that can elevate the spirits and make the whole experience well worth it.
No one cares for them when you see them at the till but everyone loves getting them!! Gift cards make great gifts for any product or service. Its a good idea to get some made just for the holiday season and keep at the till so that your clients can buy them for their friends or family. Give them the flexibility to choose the amount rather than having pre-defined amounts. Gift cards are a great way to create word of mouth and have some new customers coming in.
Put an ad in the local newspaper, hand out flyers and update your website to let your existing clients know what you’re offering in the holiday season. Start early to maximise on the offers and keep pushing it through social media to get maximum coverage.
Putting up posters on the store front and even decorating the place ahead of time can attract more clients passing by. The more often one sees these promotions the more recall value it adds.
Get some love:
Whlle you’re making all that effort to give a good experience, you might as well get credit for it. Encourage your customers to leave you a feedback, either on the day or later on your website or social media. This is a great time to get some good reviews that not only help your business in the peak season but even after Christmas when things usually tend to slow down.
Hope you enjoyed reading this article and will benefit from using some of these ideas for your Salon / Spa. Do leave a comment below should you have more ideas, we would love to hear them.
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