How to be productive during the Holidays


Productive Holidays | Blog - Zorb Designs

As we close in on all our projects and start to slow down for the holiday season, we are also planning for the coming year. And like many of us, we almost wanted to skip this step and go straight to the sofa with a cozy blanket.Read More

How to Promote your Salon for Christmas

How to promote your Salon for ChristmasWe’ve dedicated this month to help all sorts of businesses promote their services during Christmas. Last week we showed you how to run christmas promotion in your restaurant and this week we’re focusing on Salons. With all the Festivities, Parties and Photographs it’s only natural to want to look your best and salons are the obvious choice and while some business will be choc-o-bloc, others will be peeping out of the window, waiting for their next customer to arrive.

So here are some ways that you can promote your Salon business for Christmas time:


The most easiest and cheapest way to promote your christmas offers and opening hours is to have it printed on your receipt. It’s a simple addition to your existing software which you can start doing two months in advance to maximise your promotion and its a lot more effective that you’d think.

Late hours:

With long working hours and Christmas shopping to cover, it’s good to be able to pop into a salon and get that pedicure. Offer your clients longer opening hours which allows them more flexibility in the busy season. Make sure to let your customers know by adding the new hours to your answering machine, your printed receipts and also your shop front way ahead of time.

Occasional Promotions

Replacing your regular posters and tent cards with Christmas promotions can draw attention to those services which  are good but have not been popular. Because it’s done under a “christmas promotion” banner with a festive vibe, the customer is more likely to buy that service. Be sure to have great visuals that tempt the client to want that service.
You can send these offers out to your database by way of flyers or newsletters to ensure maximum visibility. And don’t forget that social media is your best friend !!

 harmony | Christmas Promotion

harmony | Christmas Promotion | Social Media

Stocking Fillers:

A lot of salons sell hair and beauty products along with their services. Some of these products are not available at the drugstore. While you might already have them displayed in salon for sale, tagging them with a catchy graphic like “stocking fillers” or “christmas must haves” grabs attention and makes for a good impulsive buy, specially the travel size bottles. And they truly do make good stocking fillers so why not maximise your sale by giving your customers the idea.

Add some christmas cheer:

Replace your usual coffee with a pumpkin latte or a cookie with a mince pie. Change up the music to something more festive and maybe add some lighting that stays on for longer than usual. Dress up red for a change or bling things out in the salon. Its the smallest things that can elevate the spirits and make the whole experience well worth it.

Gift cards:

No one cares for them when you see them at the till but everyone loves getting them!! Gift cards make great gifts for any product or service. Its a good idea to get some made just for the holiday season and keep at the till so that your clients can buy them for their friends or family. Give them the flexibility to choose the amount rather than having pre-defined amounts. Gift cards are a great way to create word of mouth and have some new customers coming in.

Traditional promotions

Put an ad in the local newspaper, hand out flyers and update your website to let your existing clients know what you’re offering in the holiday season. Start early to maximise on the offers and keep pushing it through social media to get maximum coverage.
Putting up posters on the store front and even decorating the place ahead of time can attract more clients passing by. The more often one sees these promotions the more recall value it adds.
harmony | Christmas Promotion | Poster

Get some love:

Whlle you’re making all that effort to give a good experience, you might as well get credit for it. Encourage your customers to leave you a feedback, either on the day or later on your website or social media. This is a great time to get some good reviews that not only help your business in the peak season but even after Christmas when things usually tend to slow down.
Hope you enjoyed reading this article and will benefit from using some of these ideas for your Salon / Spa. Do leave a comment below should you have more ideas, we would love to hear them.



How to promote your Restaurant for Christmas

How to promote your restaurant for christmas

Christmas time is a great way get some real time traffic coming into your restaurant. For some restaurants it can be a time to redeem their business. Read More

Restaurant : How to Promote – Part 2

Promoting a restaurant Part 2
In our last post on how to promote your restaurant we talked about some basic ways to promote your restaurant to ensure your visibility. These methods are a great tool to launch your restaurant and create the first market buzz, however they can soon become stagnant as the months go by. You run out of things to talk about and it reaches a point where you start to repeat yourself and lack the juice in the promotional material. Read More

Restaurant: How to promote – Part 1

How to promote a restaurant -Part 1


Because food is the very essence of life – the food business is forever. BUT – everyone knows that and the competition in the food industry is so high that if you slack, you’re outta there in no time.

Read More

Restaurant: How to effectively launch

How to effectively launch your restaurant


If you’ve taken a plunge into the F’n’B industry, chances are you are passionate about food. And good for you because the one thing we’ve learnt is that the restaurant business will never die or become old. It might change with times but it will NEVER die.Read More

Invoicing  For Creatives

Invoicing for Creatives | Zorb DesignsINVOICING FOR CREATIVES & SMALL BUSINESSES


When you’re running your own business, you have a lot on  your shoulder… The client meetings, deadlines, keeping up to date with the social media etc. The last thing that should suffer because of all this is your accounts. A good practice to avoid that is to have your systems in places.

Read More

Accounting for Designers – Part 2

Accounting for designers - How to get paid


Let’s face it, no matter how talented you are, in order to keep your business running you need to  have the money coming in. And to have the money coming in, you either have to be lucky enough to be blessed with the world’s best clients or just have your shit together! If you haven’t already please read our previous article related to this topic – Accounting for Designers – Part 1

Read More

Accounting for designers – Part 1

Accounting for designers | Zorb Designs

Designers in general are not known to be particularly very business savvy people. They love what they do and they do it well but when it comes to getting paid, it might sometimes be too awkward,uncomfortable or be just too late!

Read More

How to Pokémongo your Business!

Pokémongo for your business


Have you started playing the ever so popular Pokemongo yet? How is that related to design you ask – It kinda is..

Read More

Branding mistakes to avoid

Branding mistakes to avoidWe’re going to start this blog by asking you why do you buy a MAC product ? Or a GUCCI or PRADA? Why do we all go for certain kind of watch or aspire to own a certain car? What do they all have in common?

Read More

How to RE-brand your Business

How to rebrand your business
In last week’s article we discussed when you should rebrand your business, And once you have established your reasons and goals it’s time to plan How you are going to do it.

Read More

When to Rebrand your Business?

ebrand your business

Before we get in to ReBranding, let’s start by establishing what BRANDING is and what makes it different from Brand Identity. 

Read More

How to lay down your terms as a Designer



When we first started working as designers, we never used a contract. We kind of assumed that it was obvious that we work for you, you pay us and we all go hopping back to our perfect lives.. Read More

How to Create a Design Brief

How to Create a Design Brief


This week we are up cycling an old post with a little added benefit which you get to see once you’ve read on.

A design brief is the base of every design. It’s a point of reference for creating the scope of work and also for designing. It is where we pen down the expectations, outcomes and final requirements. Read More

How to make a Design Proposal

Here goes your content

How to make a Design ProposalAs designers we often tend to overlook the nitty gritty of running a business. The stuff that can sometimes (for the lack of better words) save our ass!! 

Read More

What makes a Perfect Email Marketing

Perfect Email Marketing

Email marketing allows us to target our audience with content that is relevant to them. Whether you have 50 subscribers or 5000 the key to email marketing is to keep your content on point, interesting but also create an experience for your readers to keep them coming back for more. Read More

How to grow your Email List


If you have been keeping mailing lists for a while, you know that it’s not magically going to expand itself. It requires a lot of ground work and then maintenance to ensure that the list is always rising up. Read More

What to send to your email list

What to send to your Email List

What to send to your email list

It’s one thing to make an email list, but another to figure out what to send them each month or week. You have to make it exciting, different, engaging and believe it or not it takes a lot of thinking!! 

Before you start to create your content you want to revisit:

  • Who are you talking to – previous and prospect clients or fellow designers?
  • What is your niche ?
  • What do they want ?
  • How can you help them?

If you are not considering the above, chances are that your subscribers will soon unsubscribe. Keeping your content engaging is the key to a successful and growing email list and here are some ideas for…

What you can send to your email list :


Who doesn’t like things for free? And as designers there’s a lot we can do with our talent. Whether it be free templates or fonts, a pattern or a workbook, giving out freebies is a great way to show your appreciation towards your subbies. These don’t always have to be over the top – sometimes simple solutions to everyday problems can save people a lot of trouble.


While social media is a great way to showcase what you’re up to, it’s often hit and miss. An email list is a wonderful tool to share your latest work and increase the traffic on your website. Not to mention it allows the subbies to see some of your previous work or blog posts as well.  


Breaking the ice by letting your subbies into your workspace or method of working is a great way to build a relationship with them. It makes things informal and more human than an automated, stereotypical “informative” email. Fellow designers might find inspiration in this and prospects would enjoy your course of action, so it’s a win win!


Unless you have signed an NDA, you can often give a sneak peak into a project you are working on. If you blog then an exclusive blog post just for your subscribers can give them something more to read or draw inspiration from. If they are subscribed with you then they already like what you have to say – why not use that to your advantage.


Off late it is not unusual for designers to be bloggers. It’s no more a nerdy practice and in fact is a great social tool. Sending recent blog articles to your email list is not only a good way to share your content but also to get feedback and learn what your subbies are interested in. That way you can target your content to the right reader. 


If you’re good at what you do and people appreciate your work, then it’s reason enough to share it bold and proud. It builds your reputation and increases your prospect’s trust in you as a brand.


Finally giving your subbies exactly what they are asking you. If one person has asked you a question about your trade, chances are, there are others who would like to know the same. Why not share your frequently asked questions with the subbies?

Bottom line is that your content is going to humans and like you they don’t want random junk in their mail.. They want something that will add value to their day, their trade and will be pleasant to look at. And there’s no harm in skipping a newsletter if there’s no content to share.. You’d rather post relevant material than send out something just for the heck of it. 

If you liked reading this article, chances are you might like Why you need an Email List.

—–  To stay up to date with the latest updates, get an insight into our Design Dairies, Resources, Freebies and most of all LOTS of inspiration every month, Please subscribe to our newsletter. Feel free to leave comments and thoughts below!

Why do you need an Email List

Why do you need an Email List

We have to admit, we never gathered up an Email list until about a year ago. Like many others we were on the social media pretty much everyday creating a hype, making it look big and then tapping our fingers on the table while we waited for the likes!! 

Read More