Choosing colours for your brand
Colour plays a huge role while designing a logo. It is the most important asset of your visual branding.
It’s the colour that sets the tone and the message you want to portray as a company. Whilst choice of colour is directly linked to a person’s personal preference and exposure along with their upbringing.. In general, bright colour evoke excitement, willingness and grab more attention. The subtle tones are taken more seriously, are more sophisticated and can get lost in the crowd.
Choosing the right colours for your brand can enhance certain elements of your logo giving it that much more strength. After all when you walk into a supermarket, the first visual stimulation is colour, which attracts you to a product. If the colour is used in the right way, it can add a lot of recall value to the brand and basically solve half your marketing dilemmas.
Let’s have a look at some of the colours and what they represent in the logo design process.
Simple, clean and pure
Best for Dental & Medical
Energetic, youth and optimism
Best for Childcare & food business etc
Fruitful, enthusiastic and friendly
Best for entertainment, education & Sports
Dangerous, exciting, sexy and evocative
Best for hospitals, marketing & advertising
Growth, organic and instructional
Best for ecological venture, human resources & science
Professional, tranquil and trustworthy
Best for corporate, technology & government
Spiritual, wise and evocative
Best for – spiritual, healing & tarot
Credible, powerful and direct
Best for mining, construction & financial
Feminine, fun and flirty
Best for spas, lingerie & creative
Rural, historical and earthy
Best for animals, real estate
This article about Psychology of colour in logo Design is a great way to understand how brand use colours to reach their target audience. It also explains the colour phycology above in depth.
After choosing a colour or two.. its also important to make them work together. If the colours start to clash, it can be an eyesore. Gone are the days when you could only use complimentary colour from a colour wheel. Today, there are many acceptable variations and combinations. Choose wisely and always have a forum to ask people’s opinion.
If you enjoyed this article, be sure to read this one next >> Decoding the Colour Wheel
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Image Source: Karen Haller