Decoding the colour wheel
Decoding the colour wheel
In our previous article we spoke about how it’s important to choose the right colour for your logo / brand identity.
The colour palette goes way beyond Logo design. We would use it in the branding, website, marketing and packaging to maintain consistency.
The old school way was to pick a colour wheel and simply work with opposites combined with neutrals. But now with the choices of colours, tints and hues it can becomes very hard to make a selection especially if you’re just stepping in to the trade.
There are many tools that you can use as a designer to make these decisions but they are often bulky, ever changing and prove to be quite expensive in the long run. The online options are just as good, maybe better in some cases and can be accessed from anywhere.. they don’t take up desk space and are easy to mess around with to make out of the ordinary combination and colour palettes.
Today we are sharing some of these resources with you to make it easy and FUN.
We love love love this site for it’s vast library of totally unique colour combinations. The website has many user submitted palettes and is by far the most inspirational colour chooser for us.
Here’s another one that is a modern take on the colour wheel, but it also allows you to see the hues, tints and combinations in triad, tetrad and adjacent colours which is such a time saver!
This website is really nice as it’s not just about business, it’s about the design community in the business. It allows you to generate palettes from a picture, compare and share with fellow design lovers.
4. Degraeve – Colour Palette Generator
Give them a pic and they’ll give you a palette. This is awesome for those client who want their website to look like a holiday in Hawaii !! Gosh – don’t we all have a client like that! Well, click and Voila! This site is good for beginners but on an advanced level you would itch to tweak some of the tones.
This is a no frills, to the point colour calculator for print or web. It’s also great tool for students or newbies to learn the HTML colour coding for the web. It also teaches you the theory of the colour wheel and how you can put the chosen colours to use.
Hope this article was of use to you. If you have links and Websites that you swear by, please feel free to share it in the comments section below.
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This blog is an attempt to share our experiences, knowledge and resources. When you start off as a freelancer or a small company, there are so many things that you learn with time and so many that you were never taught. We hope we can throw some light on them and help you along the way.
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