What makes a Perfect Email Marketing
Email marketing allows us to target our audience with content that is relevant to them. Whether you have 50 subscribers or 5000 the key to email marketing is to keep your content on point, interesting but also create an experience for your readers to keep them coming back for more.
Here are some of the pointers to think about and include in your next marketing campaign to make it more effective and engaging. Let’s see…
WHAT MAKES A PERFECT EMAIL MARKETING CAMPAIGN
This is your first impression… The more attractive and promising the subject is, the more the subscribers will want to engage. Keep it short but catchy, simple but smart. Ask a question, make an announcement or simply – captivate the audience.
The whole purpose of sending out email campaigns is to create recall value to your prospects or previous clients. To create awareness of your brand and to keep them up to date with your achievements and creations. So, its an obvious thing to want to add your company details. Make sure that the newsletter / campaign is going to the subscriber “FROM” your “Company Name”. Add a little description or a tag line (based on the business) to remind your subscribers where this newsletter is from.
Having said that, don’t forget to put your email address on that loud and clear. This makes it easy to access when one is reading through. Sometimes newsletters are forwarded or shared on social media so, to have all your contact info there can really help your Grow your email list and gain more views.
Make sure you always give your readers an option to opt-out if they choose not to follow you. It not only is the law but it is basic email marketing etiquette. If for any reason your content is irrelevant or unwanted, there’s no need to hold someone by the throat.
CALL TO ACTION
This is that section of the newsletter that urges the reader to engage. Whether it be a limited promotion to act upon or to follow you on social media. It could be a sign up to your blog or simply a question that you want them to answer. It’s important to keep it nice and visible and maybe change the “action” around every now and then so that it doesn’t become stagnant.
Always remember to add Social Media Buttons in your newsletter to allow the subscribers to share your content. This increases your visibility and can also help you grow your email list.
You don’t have to be a designer to design an email campaign but having a template with your company name header and brand colours can make all the difference and make you look professional. It creates consistency for your communication and adds recall value.
Now that you have the back end work all sorted out, you want to define what the purpose of this email campaign is? Knowing what you goals you have and what you want to achieve can help you determine what content to write.
Having a mobile friendly campaign has become crucial in this era of smart phones and you CANNOT get away without it. To ensure you have a responsive email campaign can substantially get you more views “on-the-go” .
There are many Analytical tools now that allow you to see WHEN your subscribers are most active. This gives you a good idea of what the best time to post your campaign is, increasing your click rate. This takes a bit of trial and error, but soon you can figure out which day and timings work better.
Finally, ensure that you track your campaign to see which campaigns worked well and what links were most clicked. This allows you to learn what your readers like and create content to targets their needs.
If you liked reading this article, chances are you might like WHAT TO SEND IN TO YOUR EMAIL LIST.
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If you have any suggestion on How to make a perfect Email Marketing Campaign, for the readers, feel free to leave comments and thoughts below!
This blog is an attempt to share our experiences, knowledge and resources. When you start off as a freelancer or a small company, there are so many things that you learn with time and so many that you were never taught. We hope we can throw some light on them and help you along the way.
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