Snapdeal is a very popular discount deals website in India. They wanted to do a small promotional campaign with a series of posters and mobility marketing. The posters were going to be placed in public toilets, and would remind people of the amazing deals that snapdeal has to offer and the money that they could save. The idea was to keep it simple and keep it quick.
I used illustrations to keep it striking and simple and use of witty one liners that would grab attention and have recall value. The use of the corporate colours adds to the brand identity of Snapdeal and the humour makes it a little more friendly and approachable. Whilst, the posters are smart commenting – the mobility marketing showcases the deals that snapdeal has to offer in various categories. The next time you spot a bus with snapdeal on it – you know where it came from