Business

How to be productive during the Holidays

 

Productive Holidays | Blog - Zorb Designs

As we close in on all our projects and start to slow down for the holiday season, we are also planning for the coming year. And like many of us, we almost wanted to skip this step and go straight to the sofa with a cozy blanket.Read More

Restaurant: How to promote – Part 1

How to promote a restaurant -Part 1

 

Because food is the very essence of life – the food business is forever. BUT – everyone knows that and the competition in the food industry is so high that if you slack, you’re outta there in no time.

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Invoicing  For Creatives

Invoicing for Creatives | Zorb DesignsINVOICING FOR CREATIVES & SMALL BUSINESSES

 

When you’re running your own business, you have a lot on  your shoulder… The client meetings, deadlines, keeping up to date with the social media etc. The last thing that should suffer because of all this is your accounts. A good practice to avoid that is to have your systems in places.

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Accounting for Designers – Part 2

Accounting for designers - How to get paid

HOW TO ASK FOR PAYMENTS 

Let’s face it, no matter how talented you are, in order to keep your business running you need to  have the money coming in. And to have the money coming in, you either have to be lucky enough to be blessed with the world’s best clients or just have your shit together! If you haven’t already please read our previous article related to this topic – Accounting for Designers – Part 1

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Branding mistakes to avoid

Branding mistakes to avoidWe’re going to start this blog by asking you why do you buy a MAC product ? Or a GUCCI or PRADA? Why do we all go for certain kind of watch or aspire to own a certain car? What do they all have in common?

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How to RE-brand your Business

How to rebrand your business
In last week’s article we discussed when you should rebrand your business, And once you have established your reasons and goals it’s time to plan How you are going to do it.

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When to Rebrand your Business?

ebrand your business

Before we get in to ReBranding, let’s start by establishing what BRANDING is and what makes it different from Brand Identity. 

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How to lay down your terms as a Designer

TERMS FOR DESIGNER

 

When we first started working as designers, we never used a contract. We kind of assumed that it was obvious that we work for you, you pay us and we all go hopping back to our perfect lives.. Read More

How to Create a Design Brief

How to Create a Design Brief

 

This week we are up cycling an old post with a little added benefit which you get to see once you’ve read on.

A design brief is the base of every design. It’s a point of reference for creating the scope of work and also for designing. It is where we pen down the expectations, outcomes and final requirements. Read More

How to make a Design Proposal

Here goes your content

How to make a Design ProposalAs designers we often tend to overlook the nitty gritty of running a business. The stuff that can sometimes (for the lack of better words) save our ass!! 

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What makes a Perfect Email Marketing

Perfect Email Marketing

Email marketing allows us to target our audience with content that is relevant to them. Whether you have 50 subscribers or 5000 the key to email marketing is to keep your content on point, interesting but also create an experience for your readers to keep them coming back for more. Read More

What to send to your email list

What to send to your Email List

What to send to your email list

It’s one thing to make an email list, but another to figure out what to send them each month or week. You have to make it exciting, different, engaging and believe it or not it takes a lot of thinking!! 

Before you start to create your content you want to revisit:

  • Who are you talking to – previous and prospect clients or fellow designers?
  • What is your niche ?
  • What do they want ?
  • How can you help them?

If you are not considering the above, chances are that your subscribers will soon unsubscribe. Keeping your content engaging is the key to a successful and growing email list and here are some ideas for…

What you can send to your email list :

FREEBIES:

Who doesn’t like things for free? And as designers there’s a lot we can do with our talent. Whether it be free templates or fonts, a pattern or a workbook, giving out freebies is a great way to show your appreciation towards your subbies. These don’t always have to be over the top – sometimes simple solutions to everyday problems can save people a lot of trouble.

SHARE YOUR PORTFOLIO

While social media is a great way to showcase what you’re up to, it’s often hit and miss. An email list is a wonderful tool to share your latest work and increase the traffic on your website. Not to mention it allows the subbies to see some of your previous work or blog posts as well.  

BEHIND THE SCENES

Breaking the ice by letting your subbies into your workspace or method of working is a great way to build a relationship with them. It makes things informal and more human than an automated, stereotypical “informative” email. Fellow designers might find inspiration in this and prospects would enjoy your course of action, so it’s a win win!

EXCLUSIVE SHARES

Unless you have signed an NDA, you can often give a sneak peak into a project you are working on. If you blog then an exclusive blog post just for your subscribers can give them something more to read or draw inspiration from. If they are subscribed with you then they already like what you have to say – why not use that to your advantage.

RECENT BLOGS

Off late it is not unusual for designers to be bloggers. It’s no more a nerdy practice and in fact is a great social tool. Sending recent blog articles to your email list is not only a good way to share your content but also to get feedback and learn what your subbies are interested in. That way you can target your content to the right reader. 

TESTIMONIALS

If you’re good at what you do and people appreciate your work, then it’s reason enough to share it bold and proud. It builds your reputation and increases your prospect’s trust in you as a brand.

FAQs.

Finally giving your subbies exactly what they are asking you. If one person has asked you a question about your trade, chances are, there are others who would like to know the same. Why not share your frequently asked questions with the subbies?

Bottom line is that your content is going to humans and like you they don’t want random junk in their mail.. They want something that will add value to their day, their trade and will be pleasant to look at. And there’s no harm in skipping a newsletter if there’s no content to share.. You’d rather post relevant material than send out something just for the heck of it. 

If you liked reading this article, chances are you might like Why you need an Email List.

—–  To stay up to date with the latest updates, get an insight into our Design Dairies, Resources, Freebies and most of all LOTS of inspiration every month, Please subscribe to our newsletter. Feel free to leave comments and thoughts below!

How to make your client stay

How to make your clients stay

Now that you have swiftly sifted through the crowd and found yourself a Dream Client it’s time to pamper them and ensure you make your client stay. Getting the right client is half the job done but to make sure they never turn their back on you is another. 

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The seven sinful clients you want to avoid

We are not saying that all clients are like that but some are and all we want to do, is to put a red flag out there for you!

When you start to get your first few clients, there’s no guarantee that all the clients will be a pleasure to work with. Read More

How to scan a good client?

How to scan a good Client

It’s an obvious choice to accept any work that comes your way when you first start. We’ve been there and the more years that passed the more we realised how futile it was – Not the designing, but designing for the wrong client.

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How to score your Dream Client

How to score your dream client

Once you have set up your business, tools and got your social media feed lined up – it is now time to find your clients. The better the preparation the more confident you will be, getting out there and selling your services to a prospect.Read More

What not to do as a Designer

What not to do as a designer

As young designers we’ve made our fair share of mistakes. Things that have made us stronger, smarter and more confident in dealing with situations and clients. Guess this is what experience is. Read More

Why you need a Design Contract?

Why you need a Design Contract?

As a designer we get so excited to jump in, start creating and produce artwork that we often forget the most important steps to secure our artworks.Read More

Promoting your business through your website

Promoting your Business through your Website

So you have a website. Now What?

Having a website is half your work done, but using it to promote your business is an ongoing process. Read More

Why your business needs a Website?

Why your business needs a website

This article is specially directed to small businesses or young entrepreneurs who feel that they are TOO SMALL to want or NEED a website. Read More