Graphic Design

Restaurant : How to Promote – Part 2

Promoting a restaurant Part 2
In our last post on how to promote your restaurant we talked about some basic ways to promote your restaurant to ensure your visibility. These methods are a great tool to launch your restaurant and create the first market buzz, however they can soon become stagnant as the months go by. You run out of things to talk about and it reaches a point where you start to repeat yourself and lack the juice in the promotional material. Read More

How to Create a Design Brief

How to Create a Design Brief

 

This week we are up cycling an old post with a little added benefit which you get to see once you’ve read on.

A design brief is the base of every design. It’s a point of reference for creating the scope of work and also for designing. It is where we pen down the expectations, outcomes and final requirements. Read More

What to send to your email list

What to send to your Email List

What to send to your email list

It’s one thing to make an email list, but another to figure out what to send them each month or week. You have to make it exciting, different, engaging and believe it or not it takes a lot of thinking!! 

Before you start to create your content you want to revisit:

  • Who are you talking to – previous and prospect clients or fellow designers?
  • What is your niche ?
  • What do they want ?
  • How can you help them?

If you are not considering the above, chances are that your subscribers will soon unsubscribe. Keeping your content engaging is the key to a successful and growing email list and here are some ideas for…

What you can send to your email list :

FREEBIES:

Who doesn’t like things for free? And as designers there’s a lot we can do with our talent. Whether it be free templates or fonts, a pattern or a workbook, giving out freebies is a great way to show your appreciation towards your subbies. These don’t always have to be over the top – sometimes simple solutions to everyday problems can save people a lot of trouble.

SHARE YOUR PORTFOLIO

While social media is a great way to showcase what you’re up to, it’s often hit and miss. An email list is a wonderful tool to share your latest work and increase the traffic on your website. Not to mention it allows the subbies to see some of your previous work or blog posts as well.  

BEHIND THE SCENES

Breaking the ice by letting your subbies into your workspace or method of working is a great way to build a relationship with them. It makes things informal and more human than an automated, stereotypical “informative” email. Fellow designers might find inspiration in this and prospects would enjoy your course of action, so it’s a win win!

EXCLUSIVE SHARES

Unless you have signed an NDA, you can often give a sneak peak into a project you are working on. If you blog then an exclusive blog post just for your subscribers can give them something more to read or draw inspiration from. If they are subscribed with you then they already like what you have to say – why not use that to your advantage.

RECENT BLOGS

Off late it is not unusual for designers to be bloggers. It’s no more a nerdy practice and in fact is a great social tool. Sending recent blog articles to your email list is not only a good way to share your content but also to get feedback and learn what your subbies are interested in. That way you can target your content to the right reader. 

TESTIMONIALS

If you’re good at what you do and people appreciate your work, then it’s reason enough to share it bold and proud. It builds your reputation and increases your prospect’s trust in you as a brand.

FAQs.

Finally giving your subbies exactly what they are asking you. If one person has asked you a question about your trade, chances are, there are others who would like to know the same. Why not share your frequently asked questions with the subbies?

Bottom line is that your content is going to humans and like you they don’t want random junk in their mail.. They want something that will add value to their day, their trade and will be pleasant to look at. And there’s no harm in skipping a newsletter if there’s no content to share.. You’d rather post relevant material than send out something just for the heck of it. 

If you liked reading this article, chances are you might like Why you need an Email List.

—–  To stay up to date with the latest updates, get an insight into our Design Dairies, Resources, Freebies and most of all LOTS of inspiration every month, Please subscribe to our newsletter. Feel free to leave comments and thoughts below!

Why do you need an Email List

Why do you need an Email List

We have to admit, we never gathered up an Email list until about a year ago. Like many others we were on the social media pretty much everyday creating a hype, making it look big and then tapping our fingers on the table while we waited for the likes!! 

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How to make your client stay

How to make your clients stay

Now that you have swiftly sifted through the crowd and found yourself a Dream Client it’s time to pamper them and ensure you make your client stay. Getting the right client is half the job done but to make sure they never turn their back on you is another. 

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The seven sinful clients you want to avoid

We are not saying that all clients are like that but some are and all we want to do, is to put a red flag out there for you!

When you start to get your first few clients, there’s no guarantee that all the clients will be a pleasure to work with. Read More

How to scan a good client?

How to scan a good Client

It’s an obvious choice to accept any work that comes your way when you first start. We’ve been there and the more years that passed the more we realised how futile it was – Not the designing, but designing for the wrong client.

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How to score your Dream Client

How to score your dream client

Once you have set up your business, tools and got your social media feed lined up – it is now time to find your clients. The better the preparation the more confident you will be, getting out there and selling your services to a prospect.Read More

What not to do as a Designer

What not to do as a designer

As young designers we’ve made our fair share of mistakes. Things that have made us stronger, smarter and more confident in dealing with situations and clients. Guess this is what experience is. Read More

Why you need a Design Contract?

Why you need a Design Contract?

As a designer we get so excited to jump in, start creating and produce artwork that we often forget the most important steps to secure our artworks.Read More

Online Tools for Graphic Designers

Online Tools for Graphic DesignersLike any other business, there’s a lot of work that goes into being a graphic designer. Simple things such as file management, client records, payments, stock photography and most of all designing can be a lot more organised with the right tools.Read More

Promoting your business through your website

Promoting your Business through your Website

So you have a website. Now What?

Having a website is half your work done, but using it to promote your business is an ongoing process. Read More

Design trends of 2016

Design Trends of 2016

HAPPY NEW YEAR!

New Year. New Start. New Trends. It all feels so fresh and exciting, come January!Read More

Decoding the colour wheel

Decoding the colour wheel

In our previous article we spoke about how it’s important to choose the right colour for your logo / brand identity.

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Choosing colours for your brand

Choosing colours for your brand
Choosing colours for your brand

Colour plays a huge role while designing a logo. It is the most important asset of your visual branding.

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What makes a good logo!?

What makes a good Logo

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Who to hire, Freelancer vs Agency?

freelancer vs agency

Freelancer or a creative agency – It’s often a daunting decision to choose between the two when it comes time to get design work done.Read More

Why hire a Graphic Designer?

Why hire a graphic designer
Why hire a graphic designer

In today’s day and age the internet is a great tool that allows small business owners to create their own logos, flyers, brochures and even website without knowing anything about coding. So why bother with graphic designers, Right? WRONG!

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