It’s one thing to make an email list, but another to figure out what to send them each month or week. You have to make it exciting, different, engaging and believe it or not it takes a lot of thinking!!
Before you start to create your content you want to revisit:
- Who are you talking to – previous and prospect clients or fellow designers?
- What is your niche ?
- What do they want ?
- How can you help them?
If you are not considering the above, chances are that your subscribers will soon unsubscribe. Keeping your content engaging is the key to a successful and growing email list and here are some ideas for…
What you can send to your email list:
Who doesn’t like things for free? And as designers there’s a lot we can do with our talent. Whether it be free templates or fonts, a pattern or a workbook, giving out freebies is a great way to show your appreciation towards your subbies. These don’t always have to be over the top – sometimes simple solutions to everyday problems can save people a lot of trouble.
SHARE YOUR PORTFOLIO
While social media is a great way to showcase what you’re up to, it’s often hit and miss. An email list is a wonderful tool to share your latest work and increase the traffic on your website. Not to mention it allows the subbies to see some of your previous work or blog posts as well.
BEHIND THE SCENES
Breaking the ice by letting your subbies into your workspace or method of working is a great way to build a relationship with them. It makes things informal and more human than an automated, stereotypical “informative” email. Fellow designers might find inspiration in this and prospects would enjoy your course of action, so it’s a win win!
Unless you have signed an NDA, you can often give a sneak peak into a project you are working on. If you blog then an exclusive blog post just for your subscribers can give them something more to read or draw inspiration from. If they are subscribed with you then they already like what you have to say – why not use that to your advantage.
Off late it is not unusual for designers to be bloggers. It’s no more a nerdy practice and in fact is a great social tool. Sending recent blog articles to your email list is not only a good way to share your content but also to get feedback and learn what your subbies are interested in. That way you can target your content to the right reader.
If you’re good at what you do and people appreciate your work, then it’s reason enough to share it bold and proud. It builds your reputation and increases your prospect’s trust in you as a brand.
Finally giving your subbies exactly what they are asking you. If one person has asked you a question about your trade, chances are, there are others who would like to know the same. Why not share your frequently asked questions with the subbies?
Bottom line is that your content is going to humans and like you they don’t want random junk in their mail.. They want something that will add value to their day, their trade and will be pleasant to look at. And there’s no harm in skipping a newsletter if there’s no content to share.. You’d rather post relevant material than send out something just for the heck of it.
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