In our last blog – Why do I need a Landing Page? , we talked about what a landing page is and how it can be used as a tool for small businesses and startups to grow their business through visibility, marketing and customer engagement.
However, landing pages can be used by any business, no matter how big or small your business is or what types of products/services you’re selling. Want people to join your event or attract them to your flash sales? You can use landing pages. When creating a landing page, you want to give visitors detailed information about a specific product or service. But your ultimate goal is to drive sales and conversions. You don’t want people to land on your site and then leave without doing anything.
Essentially, landing pages focus on encouraging website visitors to stay where they are, and take a single, specific action. Landing pages include a call to action (CTA), which is a text link or button, telling visitors what action to take. What are these actions? Well, it really depends on what your business is what results you want to achieve. On this blog we talk about 5 different types of landing pages for any business and how you can drive sales through them.
5 types of Landing pages
Sales Landing Page:
A page that you would create with an intent to generate sales. With minimum distractions and links to other internal and external pages, you want to focus on the product or service and add value to the the viewers to entice them to buy. A sales page is usually at the end of the sales funnel and contains CTAs such as “BUY NOW” or “PURCHASE”. The best way to maximise the engagement and turn them into sales is to play on the psychology of the viewers by creating a sense of urgency or scarcity, words such us, “limited edition”, ‘limited stock” or “few pieces left” that urges the viewers to buy in to your promotions. This works for businesses of any nature or size.
These pages are focused on collecting data from the visitors in exchange for something that adds value to them such as free printable, guidebook, downloadable etc. Lead generation pages are not sales page, so they don’t need to have a lot of information on them. It’s a hook in to get their data (with consent) and create a long term relationship to keep connected. Depending on what products or services you offer, there are various lead generation ideas you can implement by creating offers such as:
- Newsletter with promotional offers
- Free consultancy / audit / call
- Free training or access to a session
- VIP membership for special events
- Free product sample
- Guidebook, meal planner, printable, cheat sheet etc
The key question to ask is, ‘does this lead magnet add value to my prospect?’ and can I continue to add value on an ongoing basis?
Another powerful lead magnet is something that sparks an emotion for the visitor, such as excitement, empowerment, joy. 25% OFF ? Great I’ll buy it! Sign up bonus? Why not! These psychological impulses are a great way to generate leads and a well designed landing page can do that for you!
Generate more leads with actionable website audits
Master your market with our bespoke lead genration audit. We help you generate more leads, faster by giving prospects more value… Without a lot of extra work.
Product Landing page
This is a great way to promote and sell a specific product or service. It covers product title, a detailed product description with what’s on offer and what to expect, testimonials to increase credibility and trust, and possibly a video that either introduces you, your product or the benefits from your services. The only purpose of a product landing page is to sell, so having clear CTAs such as “BUY NOW” “ORDER NOW” or “HURRY- LIMITED STOCK” is crucial. Providing multiple methods of payment also hooks the visitors and leaves no excuse to stall the sale. And of course like any other sales page, creating an urgency and “FOMO” will always help in increased sales.
Blogs or articles are a great way to create landing pages and the goal can vary depending on the nature of your business and outcome. But usually, you may want to emphasise one of the following CTA: email signup, like your Facebook page, share your post, comment on your post, read other posts, contact your business, buy a product, or subscribe to your blog.
To leverage the result, you can write a blog post that sets something of value (i.e., an ebook) up to visitors as a content upgrade. A content upgrade landing page not only helps you drive more leads but also acquires more qualified prospects.
Coming Soon landing Page
It’s never too early to start talking about an upcoming product or service or a new website. The more the hype the more the followers and it gives your viewers a heads up for when you do launch. These pages are also great for Pre- Ordering products, subscribing to be informed when an item is in stock or when tickets to an event go live! It creates an excitement, and eagerness and creates enough buzz that you can start cashing in as soon as you go live. Whats great is that you can create a substantial mailing list in the process too.
Consider adding a launch date or countdown so that people know when to come back to experience your offering. If you’re not launching new product or service but rather a website, then it’s better to use an under construction page instead.
READY TO CREATE A LANDING PAGE?
We create uniquely tailored landing pages that improve conversion rates and drive businesses with engaging and informative content and no waffle!