Blog

Branding is often overlooked, or put on the back burner for WHEN the business starts rolling. When in fact it should be the other way around. Having the right brand identity from the get-go can help you achieve your goals quicker. Let’s look at some pointers to consider when branding your business to maximise yourRead more

We often work with clients who are just starting off and have an idea of what they want to do, but not how to start implementing it into a brand. And one of first steps we recommend is to come up with a name for the business. “Well that’s not rocket science!!” some may say,Read more

We’re going to start this blog by asking you why do you buy a MAC product ? Or a GUCCI or PRADA? Why do we all go for certain kind of watch or aspire to own a certain car? What do they all have in common?   We’ll tell you – they are all BRANDSRead more

You’ve got yourself a Name for your Brand A Brand Identity for your Business Ticked off your list of things to do Before you Launch your Business.. Now its time for some fun stuff to begin! You’re ready to dive right in and get this baby on the road, but you’re not sure how to go about it!Read more

In most cases if not all, you end up spending so much time and effort in the Launch of your business that once it’s done, you’re exhausted! You get a few customers and business kicks off and then you get busy. So sooner rather than later, the hype and the excitement falls flat. It’s only naturalRead more

As a new business or a professional, there are certain legalities and paper work you need to tick off before you launch yourself. You want to be ready with everything for your business to be systematised and run smoothly right from the first day, so that you can focus on your return of investment andRead more

In last week’s article we discussed when to rebrand your business, And once you have established your reasons and goals it’s time to plan How you are going to do it. While some companies go through slow evolutionary changes for their brands, others might make drastic changes that not only convey  a different message but mightRead more

Before you decide to rebrand your business, it’s important to understand what it means and whether you necessarily need to make that change.  Let’s start by establishing what BRANDING is and what makes it different from Brand Identity. Tuh-mato – Tamato you say! Nope, Not quite. A BRAND refers to the face of your companyRead more

Love it or hate it, Social media is a great tool to get you noticed, give you worldwide recognition and global clients. It’s a great way to be heard, to share and interact with your target audience. The problem now is that everyone’s on it! How do you set your self apart!? We wrote an articleRead more

Social Media has become an integral part of marketing, promoting and interacting with your current and your potential clients.  It’s where you learn what people like and don’t like. You can also see who your competition is and what the latest trends are. With all this going, it’s important that your logo is ready for socialRead more