In this globalisation and a crowd of old and new brands it’s very hard to set yourself apart and be seen.Having a lasting impression with a good logo is more likely to let you stick around than having a weak logo that will dissolve you in the soup of many other businesses. There are a few main principles that make a good logo:
It’s the first rule of designing or choosing a logo… Does it work without colour? Colour is a secondary part of building a logo. If the foundation of the logo doesn’t stand well on it’s own, no amount of colour can rescue it. Plus if it works well without colour it’ll be versatile enough to be used on different medias such as printing, fax, emboss, repeat pattern etc.
Another very simple yet forgotten rule of logo design is it’s scalability. A logo goes through many size variations when it is used. From smart phone icons to print media and all the way to billboards. If it’s not effective in all of those sizes, it has already lost half the battle.
A good logo is a depiction of you and your business. It’s important that a logo describes you as a company and your personality as a business.. Which in turns attracts the right kind of customers. This could be an effect of use of colour or the shapes or simply the way the logo is used.
Keep it simple:
A logo that makes you look at it, smile and say “Why didn’t I think of that?”. Sometimes it’s the simplest, the most obvious choices that make a great logo. Something that anyone could’ve thought of, but was afraid to use – but at the same time, everyone can relate to. Twitter is a great example of such a simple yet effective logo.
Having said that it’s also important for a logo to be Unique. Something that sets you apart from your competitors. If a logo reminds of you of something you’ve seen before, then it’s not distinctive enough. However, creating a logo isn’t just about avoiding imitation but also to make something that is out of the box and will stand the test of time. Like the Apple logo for mac – which is not a computer or a Mercedes logo which has nothing to do with cars. These are logos that have been around for years and will continue their iconic journeys seamlessly..
While each project and client is different, these basic principles apply to any and all logo design processes.
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