Whatever the nature of your business, christmas is a great time to embrace the change and take advantage of the benefits it brings, not only in the festive season but the months to follow.
Plan a campaign
Update your Collateral
Prepare your marketing Calender
Preparing your marketing calendar is like buying christmas presents. It’s a tedious process that involves thinking, creating content and applying them at the right time on the right marketing channel to get the best ROI.
This can include, sending out e-newsletters, hand written Christmas cards, corporate gifts, social media campaigns or blogs that relate to your business and sales. etc. Which is why players ahead and mark it in your calendar so that you don’t have to think about what needs to be done each week on the run up to Christmas.
Lastly use a lead magnet through promotions or special offers. Give the customers something they can’t resist, that sets your business apart from your competitors. With so much shopping to do for family and friends, anyone would appreciate an incentive or an offer.
You can do this by starting early and reaching out to your database by sending them direct emailers or printed flyers making them aware of what you have to offer. Alternatively use this as an opportunity to collect database by posting on social channels and asking customers to sign up to receive special offers for Christmas.
Team up with a charity.
Christmas is all about giving and
Hire a professional
This is a no brainer but it’s shocking how many businesses still take the cheaper route. If you think hiring a professional is expensive, wait till you hire an Amateur.
Any campaign and specially Christmas grows its following from great design and consistency through all media whether it be print or digital. THere’s nothing more stress relieving than knowing that your business marketing is in good hands.