While the stores are packed during Christmas with shoppers, Its not always the same for the restaurant. However, everyone’s gotta eat, but what makes them choose your restaurant over the others?
If you have a restaurant business, you know the that the food business is very competitive and ever changing.
We have some promotional and marketing tactics that can make sales easier for you this Christmas:
Holiday Menu
One way to get your regulars and new customers through the door during the holidays is to offer them a special holiday menu. Try adding holiday flavours to your existing dishes or introducing some new ones that you can create in-house or outsource. Pair these with seasonal drinks such as mulled wine,egg nog, apple cider or even hot chocolate to add a little extra zing. Top these up with desserts for the occasion – mince pies, rum cakes, gingerbread cookies, pumpkin puddings etc.
Special Event:
Holidays are a time for festivities. People are out to shop, to celebrate and to take in the joy of being together. So why not provide that experience to your customers? Hold a special event such as wine and dine with dance on new year’s eve or special sunday brunch through December. Give them an excuse to want to come and join you.
Don’t forget the children
Christmas is all about the kids and family. So not including them in the promotions is a major loss to the business. Hold events for kids like tea with Santa or a special present for each kid that dines with you. If you have enough resources, you can also have workshops for kids to come and bake gingerbread cookies to take home. This can fill in the empty afternoon hours and also give families to experience your restaurant if they haven’t already.
Offer Catering
If your restaurant is big enough then you can host parties in house, If not then you can cater off site for customers. But if you are capable of catering, make sure you let your customers know that through in house promotions, posters, flyers and on your website if you have one.
Most companies – big or small will host a christmas party or a lunch and you want to let them know that you offer that service. When you deliver the food- be sure to also leave a handful of flyers and take away menus for them. If they like your food, chances are they’ll want to order again.
Decorate your Restaurant
It’s never going to feel like Christmas if it doesn’t look like Christmas. It doesn’t cost that much to put up a tree, some lights, get the red colour in the decor and have your staff dress in the festive colours. It adds a lot more to the customer experience and increases sales. Have fun with the drinks and maybe introduce something red – something green.
Leave a Comment