With the world turning to smart gadgets for all their needs, it’s only obvious to pick this topic before any of our other marketing ideas for Christmas.
Online marketing has come a long way and given many big and small businesses a bigger span to reach their customers. It’s a great way to learn a trend, research the market and reach out to your target audience. What more, it’s a FREE form of marketing and if done well can really help cash in on busy times of the festive season.
Dress for success.
Add that sparkle to your website and social media channels with themed holiday cover pages and customised profile / branding pics. It’s free and it’s easy and it really get the viewers in the festive mood. It’s worth adding a special seasonal page, promoting your products of services relevant to the festive season.
Be consistent
Plan a social media campaign to post online at regular intervals to create a recall value. This could be services your provide, promotional offers, limited edition products or fun festive pics to engage the audience. Having said that the content should be as consistent as the posting time. Hire a designer to create professional marketing collaterals which then can be used through all media.
Build your email list
Host an online competition where you ask viewers to sign up in order to take part in a draw. You can have one big prize of 12 days of Christmas depending on what you can offer. Incentivize these customers with gift cards, money off your service or a free gift based on what you do.
This is great way to collect database and leverage it in the months after christmas when most business slow down.
Make it Snow
Add some snow to your website for December to really make it feel like Christmas. There are plenty free WordPress plugins that allow you to do that very easily. It’s the small things that add up and since it’s free – WHY NOT?
E-Greetings
E-greetings are getting better and better each year and are a great way to send your greetings to your customers, specially if you have too many to hand write. It’s quick and easy and automated to address each recipient by their first name or full name, which gives it that personal touch.
Online ads
Use countdowns and limited time offers to create an urgency for your promotions. Customers tend to act upon these ads quicker due to fear of loosing out on a good offer. Offers depend on your business but could vary from a free gift, to a percentage off or free shipping- Everyone likes to save wherever they can !
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