Why do you need an Email List

For a few years, the mailing list concept went on to the back burner, while social media took the throne. It still works well for a lot of businesses but email lists made their comeback for many obvious reasons: 

Targeted Audience

Facebook and Twitter are great tools for marketing a business but your posts have a small window to get noticed. And in that window who you reach is very sporadic. You have no control over your target audience and you are bound to the terms and conditions of the social channel – which change quite frequently. Email marketing on the other hand is an open source communication tool with better control over who the mail goes to and clear overview of it’s response.

Brand Awareness:

Every email sent is a reminder of the services you brand provides. Good cohesive designs and targeted content can consistently increase Brand Recall Value and when a customer needs products or services, you have a better chance of turning those leads into sales. 

Better Exposure:

There’s nothing as effective and easy as sharing an email. When you send out deals, offers, announce an upcoming event in your emails, your subscribers can share that with their friends and family with a click of a button.  This allows your brand to gain more exposure and increase it’s following.

Stands the test of time:

While its quite easy to share social media posts as well, an email has a better chance to be referred back to, as it is delivered straight into the inbox. Which allows a larger window for marketing your products / services. It acts as a perfect referral system to expand your customer base.

Cost effective: 

When it comes to marketing, emails probably have the highest return on investment. With no cost in printing, postage or advertising, email marketing is as affordable as it gets. You can generate as much as 40 times your investment through email marketing, so no matter what your businesses is, email marketing should be your first choice. 

Measurable

Unlike newspaper ads, radio jingles and flyers, email marketing is precise when it comes to measuring the success rate. From delivery to open rate, shares and clicks on links, email campaigns are an insight into your customer’s behaviour and interests. These numbers are important as they allow you to further target your content to match your customers needs, creating a better, more successful email campaigns every time.

We hope some of these ideas help you kick off your New Year on the right track. Leave us a comment below and tell us how you are going to help your business grow this year.

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