An Email Marketing Campaign allows you to target your audience with content that is relevant to them. Whether you have 50 subscribers or 5000 the key to email marketing is to keep your content on point, interesting but also create an experience for your readers to keep them coming back.
Here are some of the pointers to think about and include in your next marketing campaign to make it more effective and engaging:
Email campaigns are a great tool to create Brand Recall Value and for that reason having a consistent cohesive well branded email marketing is key. Include your contact details and clear call to action for the viewers to act quick.Adding your email address makes it easy to access when one is reading through. Sometimes newsletters are forwarded or shared, so to have all your contact info there can really help your Grow your email list and gain more viewers.
CALL TO ACTION
This is that section of the newsletter that urges the reader to engage. Whether it be a limited promotion to act upon or to follow you on social media. It could be a sign up to your blog or simply a question that you want them to answer. It’s important to keep it nice and visible and maybe change the “action” around every now and then so that it doesn’t become stagnant.
Always remember to add Social Media Buttons in your newsletter to allow the subscribers to share your content. This increases your visibility and can also help you grow your email list.
You don’t have to be a designer to design an email campaign but having a template with your company name header and brand colours can make all the difference and make you look professional. It creates consistency for your communication and links all your campaigns visually.
An email marketing campaign is 50% more likely to be viewed if it is mobile friendly. Creating responsive emails give the viewers easy access and more flexibility to act upon the email.
There are many Analytical tools now that allow you to see WHEN your subscribers are most active. This gives you a good idea of what the best time to post your campaign and increase your click rate. This takes a bit of trial and error, but after a few campaigns you start to see a pattern.
Finally, ensure that you track your campaign to see which campaigns worked well and what links were most clicked. This allows you to learn what your readers like and create content to targets their needs.
Allowing the subscribers an option to opt out makes them feel in control. It also allows filtering the subscribers that are not interested in your products or services. This is a great way to concentrate your database to the right demographic for our product or service.