Christmas time for Salons is massive! You’re already going to be booked up for all of december and over time.. But what if you could maximise on those appointments and increase sales?
The idea here is not to get appointments but to:
- Increase per person spending.
- Reward your loyal clients so that they keep coming back even after the festive season is over
- Expanding your brand beyond your existing clientele and local neighbourhood.
So here’s a few ideas on how you can market your salon and promote your service for Christmas and after.
Advertise
This is the obvious one but in most cases salons tend to wait till it’s too late. If you have your offer out with posters and flyers earlier, people are more like to take notice and book appointments to avail those offers. So get your designer while they still have time and get your design and printing ready ahead of time to maximise on the footfall you already have.
Have posters on the inside and the outside of your salon and also update your social media and website. If you have digital screens in salon then it’s a good idea to have these offers sliding on a regular basis.
Give some and take some
Everyone could use a little savings and especially during Christmas time. Why not give your clients a 20% OFF their treatments in December if they leave a review on your website / Facebook page. A great way to gain popularity and give something back to your loyal customers. After all it’s your loyalty and excellence in service that will bring new customers on board.. It’s worth the investment.
Start selling
Chances are you already have a tie up with some brands to sell their products. These products have a good profit margin and what normally doesn’t sell can do very well as a nicely packaged care package / basket. Designate a space for these and add clear large banners saying “limited edition” of “Discounted till stock lasts”… This creates a sense of urgency and expedite sales.
Create a designated space for small inexpensive products (mostly at the cash counter) and clearly label it – stocking fillers. These are great impulse buys and quick way to increase sales.
Another good move is Salon Gift Vouchers. They make great presents and encourage new customers to try your services essentially through your existing customers. Did you know that 60% of gift card holders spend more than the total value of their original gift card? – That’s added sales right there.
Bring on the festive mood!
Needless to say it’s the most wonderful time of the year. So why not add some sparkle and deck the halls. Dress up and bring on the bubbly. Replace your usual tea with hot cocoa and serve them with mini mince pies on the side. It’s the small things that add to the customer’s experience and makes going to work that much more fun!
Oh and don’t for a playlist to sing along!
Countdown to Christmas
This is a great way to engage your customers and have them coming back. Hold special promotions and competitions to play games and win salon services as prizes. For example, let your customers pick a decoration from the Christmas tree every day of december to reveal a prize. Announce the prize and the prize winner on social media to create excitement on s daily basis. What more – these prizes could be redeemable in january and february when business usually tends to slow down. It’s the little things that make the customer experience better and want them coming back for more.
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