Social Media has become an integral part of marketing, promoting and interacting with your current and your potential clients.
It’s where you learn what people like and don’t like. You can also see who your competition is and what the latest trends are. With all this going, it’s important that your logo is ready for social media marketing. Your logo is flashed every day to thousands of people world wide, most of them don’t even know the company/ designer.. They know you only from your logo.
When designing a logo these days, there’s a few more things that we have to keep in mind.
Black is always in:
One of the first rules of designing a logo is that is should work in black. We always get our logo approvals on black first before we start to fill in any colour. It’s the best way to judge the legibility and flexibility of a logo. Same goes for social media.
The definition of a great logo is it’s ability to work on a business card, billboard or a 20px square. Keep in mind the aspect ratio – not necessarily a square but how well it works in a thumbnail size for your social media profiles.
Cut the Cord:
For the above reasons it’s also important that the logo or the icon is separate for the textual part of the branding. Working in two elements allows you to resize your logo and still be recognised as your branding. Nike, Mc. Donald’s or twitter itself is a good example of many such logos.
Avoid changing up your logo or it’s layout too much across various social medias. Stick to one icon which maybe be used in black and white, colour or as a watermark. The idea is to use it the same way for all your profiles. This creates a recall value and follower loyalty.
Drop the Rainbow:
For obvious legibility reasons try sticking to a limited colour palette. If your full logo has many colours and works well in print, it’s not necessarily going to work on the web. With exceptions of website and certain graphics, it’s best to limit yourself to 2-3 colours for the social media. Understanding the Colour Psychology can help you choose the Right Colour for your Business.
And last but not the least, Simplify. Keep away from additional graphic elements, tag lines, outlines and borders. These are less likely to be seen when reduced in size and deteriorate your visibility.
When hiring a designer, you are eligible to ask for social media variations of your logo within the guidelines provided. It’s a good idea to have them define social media logos/ icons along with a watermark option. This allows consistency and avoids any distortion of the logos.
Thank you for stopping by and reading through. Hope you enjoyed the article.