It’s one thing to make an email list, but another to figure out what to send them each month or week. You have to make it exciting, different, engaging and believe it or not it takes a lot of thinking!!
Before you start to create your content you want to revisit:
- Who are you talking to – previous and prospect clients or fellow designers?
- What is your niche ?
- What do they want ?
- How can you help them?
If you are not considering the above, chances are that your subscribers will soon leave. Keeping your content engaging is the key to a successful and growing email list and here are some ideas for…
What you can send to your email list:
Who doesn’t like things for free ? If you’re just starting off with email marketing, then sending out free stuff is a great way to draw attention. If the freebie is useful for the viewer then it’ll also make them want to keep an eye out for more – hence subscribe to you. These can include, free downloads, free drink at your restaurant, free quote or a free demo of your product.
An E-newsletter is a wonderful tool to share your latest products and keep your viewers informed about your newest services. You can add links to your newsletters and drive the traffic to your website which allows viewers to see everything in detail. Share your latest project or a newly signed client to increase credibility with your prospective business engagements.
BEHIND THE SCENES
Breaking the ice by letting your subbies into your workspace or method of working is a great way to build a relationship with them. It makes things informal and more human than an automated, stereotypical “informative” email. Your viewers find inspiration in this way and might even enjoy your course of action, so it’s a win win!
A great way to keep the Subbies hooked on to your emails is to give them something exclusively. An invitation to a pre-launch party, a special discount, a sneak peak into an upcoming project or a sample pack of your upcoming products. The options are endless but often overlooked. So think about what you can offer your and how you can implement it to grow your business.
Your subscribers are there because they like your content or your products and services. So if you run out of ideas, sometimes sending out an exclusive blog post just for them can a good way to interact as well as market your business. You can encourage the subscribers to engage with you by answering related questions and help out in a market research you might be doing through that blog.
If you are good at what you do, chances are that your clients won’t mind writing you a testimonial. Share these with your subscribers in your next e-newsletter. Adding latest testimonials is a brilliant way to add credibility to your business and increase sales through referral.
Finally giving your subbies exactly what they are asking you. If one person has asked you a question about your trade, chances are, there are others who would like to know the same. Why not share your frequently asked questions with the subbies?
Bottom line is that your content is going to humans and like you they don’t want random junk in their mail.. They want something that will add value to their day, their trade and will be pleasant to look at. And there’s no harm in skipping a newsletter if there’s no content to share.. You’d rather post relevant material than send out something just for the heck of it.
If you liked reading this article, chances are you might like Why you need an Email List.