What is a Landing Page?
Simply put, a landing page is the first point of contact between your website and a visitor. Perhaps they clicked on an ad or reached your site through search engine results. Either way, that first point of entry to your page is a landing page.
A landing page can either be a dedicated page with a specific goal or, in some cases, could simply be the homepage of your site. Many landing pages have filled forms for users to submit their contact information in exchange for a monthly newsletter. But that doesn’t mean they have to.
Do I Need a Landing Page?
For many small business owners, websites are intimidating. It can get overwhelming to choose what functionalities to add on and when. While certain features such as e-commerce will depend on your business, other parts of your website will be essential if you want it to engage readers and convert potential leads into paying customers.
Landing pages are an essential part of your website, as they create an initial interaction between you and a potential client. If you are still unaware about whether you need to create a landing page, then see the ways that you can use a landing page to your advantage below.
1. First Impression
A landing page is like a front door to your business and a first impression is crucial. A lot of times the first experience of a customer is with your website and a large percentage of those customers will have found you through an online search engine such as Google.
If you create a useful landing page that brings value to the reader, then there is a higher chance of that visitor using your website again and again.
2. Promote Products and Services
A landing page is a great place to promote products and services. For example, if your company has just finished creating a new product. One of the best ways to advertise this new product or service without having to pay advertising fees to the platform is on your website.
Creating a landing page that promotes a new feature or product puts the spotlight on that product, adding value, and showing your customers the benefits and value of this solution.
3. Direct contact with Website Visitors
A high-quality landing page is concise, clear, and lays out the value your brand can offer to customers. Being direct with customers is refreshing and will lead to new visitors being more engaged on the website.
Landing pages are perfect for communicating your core brand message to customers and presenting them in the most efficient way possible. Nowadays, that is what customers want to see first; a clear, direct message about what the brand does or provides to them.
Depending on your products and services, a landing page can make or break whether you will get a new client. Placing testimonials from previous customers or company logos of former clients can help build up your credibility with sales. A quote from a happy customer adds a personalized touch on the brand experience and shows potential customers the benefits of working with your brand can have.
5. Brand Awareness
Much like showing off products and reviews, you can use your landing page to increase your brand awareness, either by promoting a new webinar that you host or a new available download.
Landing pages allow potential customers a glimpse into your business. Even if they click off quickly, they’ll still remember your logo and branding. If they encounter it again, then you can hook them in and put them into your sales funnel.
6. Support Visitors
No matter what your current business goals might be, a well-crafted landing page will support those objectives. The beauty of a landing page is the content, you choose what to display, and it can be edited at any point.
You can use it to provide them with free resources, such as an article on your company’s niche or industry. Alternatively, you could offer an FAQ page to answer all of their questions. There are various ways that you can support your website visitors and show them that your business is committed to providing clients with more than just products and services; you also offer support and advice.
Building an engaging website is a challenging practice for many businesses, with so many different platforms to choose from and factors to consider. If you have got an engaging landing page on your website, then you will encourage search traffic,increase conversions, and gather more qualified leads. As well as bring more credibility to your business.
Therefore, a landing page is an excellent business tool to invest in, and there are many online services that can help provide you with inspiration or tools to create a landing page. When you create a landing page, make sure that you understand its purpose and work with dedicated creatives to build landing page security that helps you to achieve your business goals.
Overall, a landing page offers a myriad of benefits to your business and when created in a CMS like WordPress can be scaled with your business in time.