Why your business needs a logo, is because it’s an iconic depiction of who YOU are, WHAT you sell and WHO you are selling to. But that’s not all.
Imagine you were to interview some candidates. One comes in properly suited and well poised while the other comes in shorts and flipflop and a bed head. Which one are you likely to take more seriously? Similarly, a shabby logo portrays your company to be unprofessional and draws the customer away.
Your logo is the first impression of the company. It makes you look like to you are serious about what you do and that you do it well! Check out a few we’ve done HERE
Having a logo means you are here to stay. Your customer doesn’t fear from investing in you because you create a sense of stability.
A good logo will attract new customers to do business with you or come back to you when the time is right.
If your brand stands unique, customised and different from the crowd, you are sure to get noticed. It’s always a good idea to skimp through your competitors and see what you can bring to the table. Make yourself stand out.
Remember the “M” from Mc. Donald’s or a the lady icon from Starbucks.. Of course you do! That’s what an effective logo does. It’s not just a pretty picture that goes on your stationary, it defines your business and reminds your customers, why they love your brand (or not, in some cases)
If you have a logo that stands strong, you are likely to take pride in what you do. That is the energy your customer wants to see. They are less likely to move to a shady competitor if you mark your territory with a grand design and a grander attitude.
If you enjoyed this blog, you might enjoy reading What makes a good Logo ?
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